The Fairytale of Advertising
We are storytellers and problem slayers. Our stories bring life and love to brands that need elevating, and our strategy and ideas, slay problems that our Brand Partners are experiencing. But when you...
View ArticleAre You A Binge Television Viewer?
Do you binge on TV? OK, maybe that question is just a little too personal. But if you watch multiple episodes of the same television program all in one sitting, then welcome to the latest phenomenon....
View ArticleUse Your Smartphone To Drive Traffic and Improve SEO
If you need your business to show up more in search engine results and want to increase the number of people visiting your website, whip out your smartphone and start shooting. Video is the...
View ArticleAgency Awards: Marketing Opportunity or Circle Jerk?
It’s awards season in the agency business, and those Invitations to Submit are stacking up. It’s amazing how many notifications we get inviting i.d.e.a. to submit our fine work for this award or that...
View ArticleReaching Consumers Across Multiple Devices
Last week I had the pleasure of participating in a panel for San Diego Ad Club about the challenges marketers face in managing messaging across multiple devices. I think most of what was said is common...
View Article10 Creative Business Insight Haikus
Business Advice. You didn’t ask for it. But there really is no better way to offer it up than with the help of the seventeen syllable soliloquy. Frankly, who doesn’t like a good haiku? They’re poetic,...
View ArticleDove’s Social Experiment
The beauty and advertising industries typically depict the crème de la crème of beauty. The perfect looking family, the gorgeous and fit model, the woman with flawless skin, the incredibly in love and...
View ArticleCable Is Anything But Dead
Nothing could be more alive than The Walking Dead! There has been a change in America’s television viewing habits as the AMC network program, The Walking Dead, sprinted into history by becoming the...
View ArticleWhy Professional Photography Still Matters
Have you seen the latest Apple TV commercial? After a beautifully shot and edited series of images of people using their iPhones to shoot or edit, it ends with just one voice over line – “Every day,...
View ArticleFee, fie, foe, fum…
I want to explore the realm of fairytales again and see if any of their sub-contexts ring true in the world of advertising. Let me ask you, what fairytale does this make you think of? Fee, fie, foe,...
View ArticleThe Out-of-Home Wrap
Like rap music, the out-of-home wrap got its start in the 80’s and is now mainstream. One of the original forms of advertising, out-of-home has seen a resurgence in popularity in recent years. Wrap...
View ArticleThe Digital Three Way
Yup, that was the title of the session I presented at Interactive Day San Diego last week. Yes, I wanted to be provocative, but I also had a point to make. Let’s start with the truth… The center of...
View ArticleHow An Advertising Campaign Comes Together In Gifs
Often times when I am talking with people that don’t work on advertising campaigns, they ask straight away, “I’ve always wondered, how does an advertising campaign come together?” Well, turns out that...
View ArticleIs Pandora Digital or Radio?
Which bucket, digital or radio? Media planners have had a hard time determining which group should be analyzing Pandora. Just in case you have been living under a rock (without Internet connection) for...
View ArticleHow to Get a Job Writing TV Commercials
[Author's note: This post applies to any type of scripted commercial video, not just TV spots.] If you’ve ever watched a commercial and thought, “I could write one of those” you’re probably correct....
View ArticleDid the DVR Kill the Television Star?
The DVR was predicted to revolutionize the television world but did it? In 2005, back in the Stone Age when industry publications were actually printed, I wrote an article for Mediaweek. In the article...
View ArticleHow To Name A Product Or Brand
One of the best parts of starting a business or inventing a product is deciding what you’re going to call it. Just like the pending arrival of a wee babe, or the adoption of a too-cute-for-words puppy,...
View ArticleThe Canny Craft of Copywriters: Concocting Calculated and Cunning Creative Copy
A few months back, I wrote a post about how to get a job in advertising. Hot Tub Time Machine forward and here you are successfully trailblazing your own course inside some agency (Congratulations!...
View ArticleMagazines Circulation Down But Not Out
Print has been labeled a dying medium. Newspapers seem to be closing down daily and look what happened to my Dad’s favorite magazine—after 79 years, Newsweek is no longer even in print. Taking a closer...
View ArticleMissed Opportunity For Mobile PPC Ads At Comic-Con
While I was at Comic-Con this year I realized that online retailers who sold products geared towards Comic-Con attendees missed a huge opportunity to capture an engaged audience that were using their...
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